Kenneth Cole is know for his unconventional (and sometimes scandalous) ads. Always one to surprise us, this time he features “Hasidic Reggae Superstar” Matisyahu in his latest campaign.

Watch out poker! You’ve heard it here first, we predict that Mah Jongg is going to be making a huge comeback. Just watch this hilarious video with the Jewish Journal’s Jay Firestone as he tries to become the next “Intergenerational Mah Jongg Superstar.”

Just in time for Mother’s Day, we’ve opened a new Mah Jongg gift boutique at PopJudaica.com. Treat Mom and Grandmom to some unique gifts including Mah Jongg Print Oven Mitts, Mah Jongg Books, and much much more.

With every Jewish holiday comes a slew of creative videos. Here are two of our Passover favorites:

From the duo who brought you the hilarious Rosh Hashana Girl, Michelle Citrin and William Levin (who also created Seda Club) strike again with 20 Things to do With Matzah. Watch out! This is a very catchy tune. Now we’ve got the song in our heads and can’t seem to get it out!

Another favorite is Jay Firestone’s Matzah Tast Test. Hunky and hilarious, we predict this talented guy is going to make it on to the Daily Show one of these days!