In the Purim Megillah, Esther hides her Jewishness from the King. Even the name Esther means hidden. G-d is hidden in the Purim story. Sometimes your truest self is hidden, too.
But on Purim, “hiding” in costume gives you the freedom to let-it-all-hang-out and celebrate sometimes hidden aspects of who you are! What part of you do you want to party-up on Purim? Tell us your Jewish doppleganger to enter to win the Mamalah’s Purim Giveaway!
One lucky winner will receive the following gifts:

Comment to enter for a chance to win the Mamalah’s Purim Giveaway.
Who is your Jewish doppelganger? Which Jewish celebrity, historic figure, or bible character is your inspiration, your alter ego, your evil twin? Share your thoughts to enter to win!
TWITTER BONUS ROUND:
Receive an extra entry for every Tweet! Use http://tinyurl.com/jdoppel + hashtag #mamalah
Winner will be notified Friday, February 26th.
Important Information:
- How we pick the winners — We use a random number generator and if it matches (a) a real attempt at an answer and (b) we can contact the person, then that person is the winner. If either (a) or (b) isn’t true, we generate another random number and start over.
- No purchase is required to enter. This contest is open to residents of the U.S. and Canada 18 years old and older. Void where prohibited. Your comments will be displayed without further approval or compensation. Please read our privacy policy for more information.

A few weeks ago, we had the pleasure of attending the annual The Simply Manischewitz Cook-Off event in New York City where Amy Siegal of Clifton, New Jersey was proclaimed the winner for her Mediterranean Falafel Sliders. (Not to brag or anything, but we knew once we tasted them that she had the winning recipe. Her falafel sliders were SOOOO good!)
Well, we got a hold of the winning recipe and wanted to share it with you. Manischewitz has also agreed to give away their Manischewitz Falafel Mix (the secret ingredient!) and a bunch of other great Manischewitz products to one lucky Chosen Blog reader. All you have to do is leave the name of your favorite Manischewitz product in the comments section below by Midnight 3/16/09. And without further a do, here is the winning recipe:
Marvelous Mediterranean Falafel Sliders
1 envelope Manischewitz falafel mix
2 lb.Ground turkey*
1 cup Mint leaves, chopped
1 TBSP Extra Virgin Olive oil
1 Large Bermuda onion, thinly sliced
1 can Ready to serve Tehina
12 3-inch rolls
1 head Bibb lettuce, washed and patted dry
Manischewitz non-stick cooking spray
Ground black pepper Water
1.In a large mixing bowl, combine falafel mix, turkey, mint leaves, black pepper to taste and 3-4 tablespoons cold water to moisten. Shape mixture into 12 small patties. Heat a grill pan or large skillet over medium-high heat. Spray with nonstick cooking spray. Grill patties for 3-5 minutes per side, until no longer pink in center. Meanwhile, heat a large skillet over medium high heat. Add olive oil and Bermuda onion. Sauté for 10-12 minutes, until softened and golden. In a small bowl, stir together tehina with ¼ cup water. Add more water to make a thinner sauce, if desired, set aside. Heat rolls in a 250 degree F oven for 5 minutes or until warm.
2. To assemble slider; on a plate, place bottom of roll, lettuce leaf, cooked patty, onions, 1 tbsp tehina, and top of roll. Garnish with additional chopped mint leaves. Serve remaining tehina sauce on the side for dipping.
*You can use regular and light varieties of ground turkey however the regular variety works best in this recipe.
Enjoy!

The conversation on Twitter turned to mischloach manot (aka Purim Baskets) today and we thought it would be fun to start a mishloach manot exchange with our Twitter friends! (Kind of like a chain mail letter)
Here’s how it works: Leave your Twitter handle in the comments section below by Midnight, Tuesday, March 3rd. PopJudaica.com will send mishloach manot to the first person who leaves their twitter handle in the comments section. Everyone else will send mishloach manot to the person whose handle is directly below them on the list. Be sure to follow the person on Twitter who appears above and below your handle, so that you can exchange addresses via DM. Please make sure that the mishloach manot that you send to your Twitter recipient is certified kosher.
Read more about the tradition of Mishloach Manot here.
You must have a Twitter account to participate in this exchange. Sign up for Twitter here.
Have fun!